LIZ SINANAN
Active Apparel Lifestyle Designer
Email:
Address:
Toronto, Ontario, Canada
Citizenship:
Canadian & British
About:
An experienced apparel, fashion and lifestyle designer, I live to design and practice my craft. I have a passion for creating unique and stylish designs, while bringing a fresh perspective to the world of fashion. Utilizing an innovative approach and attention to detail gives depth to designs. Through hard work, I aim to inspire confidence and empower individuals to express their personal style.
Expertise & Services:
Specializing in activewear, womenswear, menswear, accessories, outerwear, swimwear, and lifestyle designs, I bring visions to life through skill and creativity. With a focus on quality craftsmanship and trend-setting designs, I enjoy to collaborate with clients to bring fashion aspirations to fruition.
WORK EXPERIENCE
January 2021 - Present
September 2022 - Present
July 2015 - July 2022
June 2018 - May 2021
January 2015 - May 2018
August 2013 - January 2014
January 2011 - August 2013
May 2009 - November 2010
December 2008 - May 2009
December 2007 - October 2008
May 2007 - September 2007
RUNNERS ATHLETICS
Lead Designer
Toronto, Ontario, Canada [Remote]
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Research, design and develop technical performing products for running for both men and women
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In depth market analysis including competitor research
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Strategize product power, keyword online marketing with product driven strategy
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Developed accessories such as bags, eyewear, headwear and footwear
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Presently developing a clothing line for both men and women
REMOTE WORK BEGINS
Began caregiving for Mom
Toronto, Ontario, Canada
NAVAS LAB
Lead Designer
Vancouver, British-Columbia, Canada [remote]
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A brand that locally makes clothes for tall guys
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Oversee design and development
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True entrepreneurship innovation
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Helped build company from the ground up
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Brand, design, production, and expansion strategy
RYU
Senior Womenswear Designer
Vancouver, British-Columbia, Canada [onsite]
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Oversee design & development of women’s active performance-wear
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Manage a team of 4 designers
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Travel overseas to meet suppliers and review development
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Active in the vision and presentation process
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Active in the strategy and merchandising of the collection
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Source fabrics and new innovations
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Research trends and direction of the collection
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Live the RYU culture by practicing an active and healthy lifestyle
LOLË
Senior Designer
Montreal, Quebec, Canada [onsite]
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Oversee design and development of Outerwear, Lifestyle, Swimwear, Activewear and Menswear
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Manage a team of 2 designers
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Active in presentation process and preparations for Sales Meetings with sales reps
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Active in the merchandising of the collection
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Review sales to learn and improve upon future collections
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Develop fabrics, colors and trim concepts for the season
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Research trends and direction of the collection
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Travel for research to Europe and New York
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Travel to shows such as ISPO in Munich, Germany
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Lived the Lole culture by practicing an active lifestyle of yoga and high-intensity training
RUDSAK
Head Designer
Montreal, Quebec, Canada [onsite]
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Manage a team of 6 designers and work with production team
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Develop concept, color and fabric directions for Rudsak, Rud and Atelier Noir lines that can work for the needs of 3 retail deliveries, fashion shows, marketing, merchandising and make sure 50% is classic, 40% is casual and 10% is fashion oriented
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Give creative direction to the design team, buyers, stylists, marketing, and merchandising. This includes the concept, color, and fabric direction of the 3 deliveries. Ideas of bundles, hero products, vignettes, target customer and strategies to maintain good traffic to the stores are discussed.
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Review sales with sales analysts to strategize what styles to repeat or update for future collections (these styles are considered the “bread and butter” of the business)
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Constantly strategizing how to maintain the “bread and butter” elements of the collection while instilling innovative ideas to keep the brand fresh and attractive
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Present designs and latest updates to bestselling styles
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Visit stores to analyze problems and successes as well as watch customer-product interaction
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Travel abroad to seek contemporary trends, meet new and existing vendors
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Visit shows such as Magic in Las Vegas and Canton Fair in China
BUFFALO
Senior Menswear Designer
Montreal, Quebec, Canada [onsite]
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Managing a team of 4 apparel and 3 graphic designers
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Realization of concept and designer of styles
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Strategize the organization of the collections so the end game has a merchandising incentive based on concept, color, fabric and silhouette
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In additions to wovens, we developed many cut-and sew knits as well as sweater knits. Holiday season allocated a large style development to sweater knits of about 20 styles with a sku of 55.
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Present collections to buyers with the merchandising strategy
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Strategized new branding approach
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Travel experiences such as working with development in Shanghai, Hong Kong, Deli and Mumbai
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Work with project management, tracking and production timeline with overseas manufacturers
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Research new innovative fabrics, trends, and styles
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Work with PDM software
PINK TARTAN
Freelance Designer & Merchandiser Developer
Toronto, Ontario, Canada [onsite]
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Research trends and propose styles
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Working in furthering designs
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Graphic designer
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Organizing presentations at all levels
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Designing and producing merchandising plans and booklets for buyers
ZAC POSEN
Assistant to Design Development
New York, New York, USA [onsite]
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Worked on furthering designs through construction experimentation with a variety of fabrics
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Often given the task of furthering experimental and new techniques
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Worked on design packs and presentations
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Managed the duties of others
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Worked on samples, computer work and final garments for New York Fashion Week for Fall 2009
MICHAEL KORS
Assistant to Design Development
New York, New York, USA [onsite]
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Assisted the Women’s and Men’s Collection Design teams
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Draped, prepared presentation boards, archived fabric and assisted in New York Fashion Week for Fall 2008
AIMEE MCWILLIAMS & ROKSANDA ILLINCIC
Assistant to Design Development
London, England [onsite]
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Worked on methods towards the company’s expansion, assisted in the L’Oreal Show, photo shoots, pattern drafting and preparations for London Fashion Week for Spring 2008
EDUCATION
May 2023 - August 2023
September 2009 - January 2010
May 2006 - May 2008
May 2004 - May 2008
May 2001 - May 2003
THE CUT FASHIN DESIGN ACADEMY
Certificate in 3D Apparel Design & Integration
Toronto, Ontario, Canada [Remote]
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Update skills with Clo3d, Browzwear and Gerber software
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Understanding of material sciences
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Dynamic pattern making
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3D Fit technology
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3D rendering
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Advanced technical apparel product engineering
RYERSON UNIVERSITY
Certificate in Project Management
Toronto, Ontario, Canada [Onsite]
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Program content is aligned with the requirements established by the Project Management Institute (PMI)
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Collaborate to appraise the content and format of project management plans for small, medium and large projects
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Creating plans for the management of risk, quality, human resources, communications and procurement
FASHION INSTITUTE OF TECHNOLOGY [FIT]
AAS International Fashion Design
New York, New York, USA [Onsite]
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Developing technical and creative design skills for the fashion industry
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One year exchange abroad with Polimoda Fashion School in Florence, Tuscany, Italy
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Selected for Art Specialization
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Finalist competitor for Go Red and Swarovski
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Work published in Linda Tain’s book, “Portfolio Presentation for Fashion Designers”
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Member of Phi Theta Kappa International Honour Society
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GPA: 3.83 (Dean’s List)
DALHOUSIE UNIVERSITY
BA of Environmental Design [Architecture]
Halifax, Nova Scotia, Canada [Onsite]
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Environmental design is the process of addressing surrounding environmental parameters when devising plans, programs, policies, buildings, or products.
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It seeks to create spaces that will enhance the natural, social, cultural and physical environment of particular areas.
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Specialized in Architecture
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Work published in Christine Macy’s book, “Free Lab”
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GPA: 3.45
DALHOUSIE UNIVERSITY
BA of International Development [Minor in Political Science]
Halifax, Nova Scotia, Canada [Onsite]
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Understand the complexities of economic growth within societies.
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Multidisciplinary program of courses such as anthropology, sociology, world geography, gender and development, and microeconomics.
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One-month study at the Havana University, Cuba
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Awarded the All-Canadian Award
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GPA: 3.80
QUALIFICATIONS
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Experience working overseeing a team and working as a team
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Experienced in fashion design and garment construction
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Experience visiting shows: ISPO, Magic, PV
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Experience working with overseas vendors and travelling to Asia
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Experienced in illustration and fashion presentations
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Experienced in lookbook and catalogue design
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Experienced in fabric, print and concept research
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Excels in public speaking and presentations
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Mac and PC Computer proficiency in Microsoft Office, Microsoft Project, PDM, Creative Suite (Photoshop, InDesign, and Illustrator), Clo3d, Browzwear and Gerber
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Lives an active lifestyle: avid yogi and cross-trainer
